BOURZ’S MULTIFUNCTIONAL SERVICES 

• Integrated Marketing Communications

Bourz offers the most effective Integrated Marketing Communication strategy for the brand to be best known among its target audience, to leave its competitors behind and to have a long-term presence in the market. All kinds of promotions to be made in line with this strategy, enables the brand to reach its sales targets, earn income and make profit by increasing the awareness of the brand, as well as its products and services

• Creating a Brand Constitution

Whether it is at the beginning of the branding process or has come a long way in the market with its own efforts, every brand needs a brand constitution because the brand constitution ensures the brands sustainability in accordance with the brand positioning, independent of the agencies it cooperates with or the employees (which are likely to change over time).

In other words; even if it is not among your short-term growth plans,  let’s assume that you are franchising in a different city or country. In order for the sign at that point to be exactly the same as your head office, it will be sufficient to include your brand constitution in the annex of the franchising agreement. Your franchisor can correctly determine what kind of communication language he will use in an interview or in his own social media accounts, by reading the instructions in the Brand Compass section, which constitutes the first part of the Brand Constitution.

• Brand Compass

The Brand Compass consists of many components in order to fügure a series of researches (which are going to be shown as a summary in the Brand Jet) with the cooperation of the company. 

Brand Compass’ aim is to determine the brand communication language and to make the brand positioning correctly and genuinely. 

The components are briefly summarized as follows:

• Brand Vision
• Brand Jet
• Determinations and Expression of the Target Audience
• Benefits of the Brand (products and services of the brand)
• Spirit of the Brand
• Brand Support
• Market Research
• SWOT Analysis
• Brand Sophistication and Personality
• Market Positioning of the Brand’s Products and Services
• Determining the Communication Language Regarding the Brand and Its Products/Services

• Corporate Identity Booklet
  • Creative Art Works
    • Logo Design
    • Insignia/Symbol
    • Logotype
    • Odds
    • Security Area
    • Minimum Size
    • Color
    • Usage of logotype on different backgrounds
    • Usage of logotype on photo
    • Vertical logotype
    • Corporate typeface
    • Auxiliary typeface
    • Examples of Misuses of the Logotype
    • Writing Rules
    • Dimensioning of the Logotype (in vertical and horizontal areas such as promotions and announcements)
    • Layout Rules and Examples of Logotype

• Applications of Art Works
  • Business Card
  • Letterhead
  • Envelopes of Different Sizes
  • File (A4 Leaflet)
  • Visual Template for website
  • Printable Banner Templates
  • Press Kit 
  • Promotional Materials

• Determining the Brand’s Communication Strategies

Bourz offers successful communication strategies to protect and improve the public reputation of the brands it represents or to brand a product, service or institution.

• Social Responsibility Projects

Bourz develops social responsibility projects for your brand or ensures that your brand is included in one of the currently running social responsibility projects because we believe that social responsibility projects have a positive impact on the consumer, as well as they are one of the major factors in the development of customer’s brand loyalty and affect the purchasing behavior.

• Reputation Management

An organization’s reputation management includes both the approach of its stakeholders and the public stance of the brands belonging to the organization. Bourz follows what is spoken about the company and monitors the brand perception as an outside eye. Thus, Bourz responds to reputation threats in the fastest way and proactively captures the opportunities that arise to increase the reputation of the institution and its brands.

• Creative Design Solutions

Creative Design Solutions offered by Bourz  involve organizing text and images on a perceptible and visible plane,( even two-dimensional or three-dimensional)  in order to convey a message, develop an image, or visualize a thought.

• Website Design

Bourz priorities while designing your brand’s website are its accessibility, correct display, liquidity (adaptability when you narrow and expand your screen), fast loading, low bandwidth use, ranking high in search engines and easy maintenance.

After understanding the expectations of your brand from the website, we do the necessary research and present our planning; Then the design process begins. Bourz precisely complies with your deadlines for testing and launching your website.

• Copywriting

Bourz produces written content aimed at increasing brand awareness and ultimately persuading the target audience to take a particular action.

The written content created by Bourz applies to billboards, brochures, catalogs, jingle lyrics, magazine and newspaper ads, direct mail, television and radio advertising scripts, websites, blogs, social media posts, and other marketing tools.

• PR – Traditional Press Communications

Bourz connects with journalists to increase brand awareness, maximize brand perception, introduce the brand to its target audience and increase brand value.

Bourz reminds the consumers of the brand’s corporate identity, states that the products and/or services are trend-setting and market-oriented, emphasizes the efficiency of the brand in terms of market and brands sector experience and creates a continuous brand awareness for the brand.

Our goals for your brand with PR actions:

• To take part in the written and visual media with an effective and continuous communication plan in order to attract the attention of the target audience and enter their world.
• Creating demand in the process of increasing brand awareness and making the demand permanent.
• To create a chance for brands to engage with the wider community that accepts their target audience as a role model in the lead generation process.
• Developing mottos that express brand messages and making the mottos known to the public.
• Emphasizing that the brand is a trendsetter.

• Social Media Management

Today, we are aware that social media has led to a revolution in marketing communication methods.

Here are some of the benefits that Bourz will bring to your brand through a well-designed and implemented social media strategy:

• Raising brand awareness
• Interacting with more people than the target audience
• To be in regular and continuous communication with the locomotive target audience.
• Drive traffic to website
• Reaching more potential customers
• Making more sales and earning income from all these sales.

Even a single posting without detailed consideration can cause irreversible damage to the brand name. For this reason, while preparing content, Bourz takes care to keep the aesthetic quality of the image at the highest level and to use short and striking videos that reflect the communication strategy. 

Bourz pays attention to captions of the contents by using copywriting techniques effectively, creating witty and engaging hooks (just like the headline is the most striking part of a press release) in order to attract followers with a short and concise but striking, even breathtaking style.

Bourz creates permanent hashtags specific to your brand and temporary hashtags for your events. For sure, Bourz uses hashtags in the most effective way.

Below is what we do within the scope of our social media management service:

• Page Moderations and Account Management
• Establishing a Response Documentation
• Production of Unique Contents 4
  • Social Media Accounts
  • Blogs
  • Web Sites

• Influencer Marketing

Using influencer marketing as a non-direct sales marketing method with real people helps to increase brand awareness and trust in the brand among potential consumers. Influencer Marketing is more memorable because it includes the experiences of real people.

Bourz recommends making a cooperation agreement with the owners of the profiles related to the brand in order to establish a bond between the brand and the target audience.

One of the most important points in influencer marketing is the number of people reached. Therefore, Bourz allows you to deal with the influencer who has reached the highest number of followers suitable for the target audience.

• Personal Branding Process Management

While managing the personal branding process, Bourz aims to increase the person’s career, to expand the circle of influence, to create a perception of the person in the public, to influence the public with this perception and to create a bigger impact. As a result of our personal branding service, the person will be positioned as an authority in his own sector, his reputation will be increased and his difference from his peers (competitors) will be revealed.

We do not determine the success criteria in personal branding according to the inner skills, motivations or interests of the person. Our success criterion in personal branding is how effectively the person is branded. That’s why our focus when creating our personal branding strategies is self-packaging.

• Celebrity / Talent Management

We are aware that the relationship we will establish with talent is the most important factor in talent management. The focus of a talent is to stand out, but our job is to build a brand from an individual. Bourz keeps the talent focused on its goals and guides the talent on the steps to take.

Talent management service includes 360-degree celebrity and brand compliance services such as turnover management, portfolio management, strategic PR, digital asset management, grooming, etiquette, outlook etc. 

Bourz manages the events that the celebrity will perform and makes the right positioning in the events that the celebrity will be involved in. It is also within the scope of Bourz’s celebrity management service to conduct sponsorship negotiations on behalf of the celebrity and turn these conversations into profitable deals for talent.

• Event Management

Bourz applies its project management skills to the creation and development of small and/or large-scale personal or corporate events such as press conferences, festivals, catwalk shows, conferences, ceremonies, formal parties, concerts, or conventions. 

We first study the brand for identifying its target audience, creating the event concept, and coordinating the technical aspects before actually launching the event.

Our process of event planning includes budgeting, scheduling, location selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans.

Each event is different in its nature so the process of planning and execution of each event differs on the basis of the type of event.

We can divide our event management service into two main sections:

• Event Concept Design
• Event Production

• Visual Productions

Bourz performs Visual Production service in 3 phases:

1. Pre-Production

In the pre-production phase, we first receive a brief from the customer. Afterwards, we offer in-town or direct booking model or celebrity suggestions suitable regarding the briefing, evaluate venue alternatives and form our team including photographer and stylist, make-up artist, hair stylist, etc. 

1. Photo and/or Video Shooting

This phase covers all the actions taken on the shooting day, from catering to photo selection.

1. Post Production

We follow the retouching (or montage) works to be applied to the images obtained during the shooting and deliver them to the brand on a turnkey basis.

Types of shootings that Bourz deal with:

• Campaign and Catalog Shootings
• Lookbook Shootings
• Still Life and Decoupage Product Shoots
• Portrait Photo Shoots
• Viewing Events (Photo and Video)

• Developing Strategic Collaborations

Bourz provides consulting, facilitation and support for individuals, groups, organizations, businesses and executives in developing, communicating and achieving personal, professional, career and business strategies, plans, goals and objectives in the scope of Strategic Collaborations service.   

Bourz’s consulting, facilitation and support is built upon a continuous process of  collaboration, creative problem solving, and communication.

Tailored to the individual needs of each brand, the starting point for Strategic Collaborations is how clients define themselves and what is most important to them, comprising their immediate or long-term goals and objectives. 

Bourz helps in the Strategic Collaboration process of articulating established underlying ideas, identifying and “fleshing out” new ideas, and creating concrete plans and objectives for their realization and implementation.